HD Radio™ Technology Elevated to Standard In-dash Fixture on Two Additional 2010 Models from German Luxury Automaker

WHAT: This month, two more 2010 BMW models will carry HD Radio Technology as a standard feature: the mid-size crossover SUV X5 model and the mid-size sports activity coupe X6 model.

Currently, the 2009 BMW 7 Series and 6 Series, along with the 2010 BMW 1 Series, 3 Series and Z4 Roadster, include the digital broadcast infotainment systems as a standard feature, rounding out the number of standardized BMW models to seven. The company continues to offer HD Radio Technology as an option across the balance of its line: the 5 Series and the X3.

WHY: HD Radio Technology is available to 85 percent of Americans with more than 2,000 HD Radio stations on the air, and 1,000+ new FM multicast channels (HD2/HD3). Developed by iBiquity Digital and powered by your favorite local radio stations throughout the U.S., the digital platform offers fresh, creative programming on HD2 and HD3 dials, combined with crystal-clear quality sound. And BMW customers can enjoy the content options and clarity 100% subscription-free!

WHEN: The 2010 BMW X5 Series and X6 Series will be available in BMW dealerships starting October 2009.

HOW: To locate the nearest BMW dealership visit: http://www.bmwusa.com/standard/content/dealer/default.aspx

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For additional information or to arrange interviews, please contact:

Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
212-986-6667
cianciulli@braincomm.com / nancy@braincomm.com

Note: “HD Radio™” and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

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