Luxury German Automaker Standardizes Another 2010 Model with HD Radio™ Technology

MEDIA ALERT

• WHAT: Ending the year with a bang, BMW will offer HD Radio™ Technology as a standard feature in its new 2010 5 Series Gran Turismo sedan.

• Along with the recently announced 2010 BMW models X5 and X6 Sports Activity Vehicles, which offer HD Radio Technology as standard equipment, the 2010 BMW 7 Series, 6 Series, 1 Series, 3 Series, and Z4 Roadster also sport the digital broadcast infotainment system as standard. This brings the total number of BMW models offering HD Radio Technology as a standard feature to eight. The company continues to offer HD Radio Technology as an option across the balance of its line: the 5 Series and the X3.

• WHY: BMW drivers will be able to enjoy the digital infotainment, offering nearly 2,000 HD Radio stations on the air, more than 1,000 new FM HD2/HD3 channels and crystal-clear quality sound – all for no subscription fee. HD Radio Technology is currently available to 85 percent of Americans.

• WHEN: The 2010 550i Series Gran Turismo will be available in BMW Centers starting December 2009.

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For additional information or to arrange interviews, please contact:

Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
212-986-6667
cianciulli@braincomm.com / nancy@braincomm.com

Note: “HD Radio™” and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
 

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